Reaction of companies using mass SMS notifications to price increase by 5–10% for the service (% of SMS notifications substituted by other notification types; average of those companies which use mass SMS notifications and gave a detailed answer). Source: VCIOM, 2019.

  Part of: Katsoulacos Y, Pavlova NS, Shastitko AE (2020) Delineating market boundaries in the Russian mass notification market: An application of critical loss analysis. Russian Journal of Economics 6(2): 177-195.