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The CPP dynamics for prime time hours by channels, thousand rubles. Source: Mediascope, conducted by the authors. |
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| Part of: Khlyupina VA, Golovanova SV, Pontual Ribeiro E (2025) Advertising types cross-network effects on two sided platforms. Russian Journal of Economics 11(3): 331-348. https://doi.org/10.32609/j.ruje.11.159114 |