Variable;Description;Mean;;"Standard dev.";;Min;;Max;
2021;2022;2021;2022;2021;2022;2021;2022
TVRjt;"The rating of the channel j during time period t";0.63;0.65;;0.74;0.80;;0.00;0.00;;9.42;12.04;
"ln(TVRjt) –ln(TVR0t)";"The difference between the logarithm of and the logarithm of the rating of the “outside good” (1 – Sj TVRjt)";–5.60;–5.61;;1.37;1.42;;–11.50;–11.50;;–2.00;–1.70;
Paid_share;"The share of paid ad during the hour; calculated as the duration of commercial and sponsor ad in seconds, divided by 3600";0.13;0.10;;0.08;0.79;;0.00;0.00;;0.42;0.28;
CPP;"Cost per rating point (CPP), thousand rubles";105.32;126.76;;70.42;89.54;;22.8;23.8;;436.74;574.92;
NonPaid_share;"The share of nonpaid ad during the hour; calculated as the duration of nonpaid ad in seconds, divided by 3600";0.04;0.04;;0.03;0.03;;0.00;0.00;;0.95;0.30;
Total_share;"Total ad share; calculated as the total duration of ad (both, paid and nonpaid) in seconds, divided by 3600";0.17;0.15;;0.09;0.09;;0.00;0.00;;0.95;0.39;
Longt;"Binary var.; = 1 if program duration > one hour";0.34;0.32;;0.47;0.47;;0.00;0.00;;1.00;1.00;
Prime;"Binary var.; = 1 for Prime hours";0.34;0.33;;0.47;0.47;;0.00;0.00;;1.00;1.00;