Paper;"Market in question";"Advertising effect";"Audience effect"
"Rysman (2004)";"Directories Yellow Pages";Positive;Positive
"Argentesi and Filistrucchi (2007)";Newspapers;"Not estimated";Positive
"Wilbur (2008)";TV;Negative;Positive
"Jeziorski (2010)";Radio;Negative;Positive
"Fan (2013)";Newspapers;"Not estimated";Positive
"Song (2021)";Magazines;Positive;Positive
"Ivaldi and Muller-Vibes (2018)";"Newspapers, magazines";Positive;Positive
"Ivaldi, Zhang (2022)";TV;Negative;Positive
"Ferrer and Richter (2025)";TV;Negative;Positive
"Khlyupina (2024)";TV;Negative;Positive
"Zhang (2025)";TV;Negative;Positive