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Time fixed effects (margins of year × month combination), 2021–2022. Source: Author’s calculations. |
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| Part of: Golovanova AM (2025) TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict. Russian Journal of Economics 11(2): 215-236. https://doi.org/10.32609/j.ruje.11.145426 |