TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia


	TV audience in Russia, 2021–2022 (million viewers). Source: Mediascope TV Index.

Part of: Golovanova AM (2025) TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict. Russian Journal of Economics 11(2): 215-236. https://doi.org/10.32609/j.ruje.11.145426