"Product group";Description;"Total number of brands advertising on TV at least once in 2021–2022"
Accessories;"Jewelry (necklaces, bracelets, earrings, rings), handbags, glasses, wallets, belts, watches";126
Beverages;"Non-alcoholic beverages (fruit juices, soda, tonic, energy drinks), bottled water";66
Clothing;"Tops (blouse, shirt, sweater, bodysuits), bottoms (trousers, shorts, skirts), dresses, suits, sportswear, lingerie";304
Cosmetics;"Cosmetics for the face (lipsticks, blushes, powders, mascara, concealers, etc.), skin cosmetics (moisturizers, scrubs, sunscreens)";114
Electronics;"Laptops, camcorders, mobile phones, projectors, digital cameras, monitors, etc.";128
Food;"Dairy products, bakery products, chocolate and sweets, coffee";447
"Household chemicals";"Non-food chemicals, clothing, room and utensil care products";57
"Household goods";"Kitchenware, furniture, bedding, books, tools, etc.";275
Medication;"Solid (tablet, capsule, gelatin capsule), liquid (syrup, elixir), inhalation (aerosol, lozenge) and topical forms";457
"Personal hygiene items";"Soap, shampoo, deodorant, toothpaste, toilet paper, feminine hygiene products, antibacterial fluids and nail clippers";156
"Pet supplies";"Food, toys, belts, collars, litter boxes, cages";50
Shoes;"Boots, crocs, high heels, sneakers, slippers, sandals";74
Stationery;"Paper, pens, pencils, markers, envelopes, notebooks, sticky notes, erasers, staplers, paperclips, and various types of adhesives like glue and tape";17
"Tobacco and alcoholic beverages";"Alcoholic beverages (beer, ale, champagne, wine, gin, vodka, tequila), tobacco, e-cigarettes, vape";80
Toys;"Cars and radio controlled, construction toys, dolls, educational toys, games, puzzle, science";176
Total;;2527