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  • Article title
  • Abstract
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  • 1. Introduction
  • 2. Russian FMCG market in 2022
  • 3. Russian advertising market in 2022
  • 4. Material and methods
    • 4.1. Data description
    • 4.2. Empirical hypotheses
    • 4.3. Research methodology
  • 5. Results
    • 5.1. Trends in TV ad costs by a FMCG product category
    • 5.2. Results of econometric analysis
  • 6. Conclusion
  • Acknowledgments
  • References
  • Appendix A
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